The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing

Due to the high levels of competition in the industry, companies are using advanced methods to market their goods and services. It appears like social media marketing, and other modern means of promotions such as email marketing are taking over the industry. However,...
The Best Consulting Books

The Best Consulting Books

Just because you have already cracked the field of consulting, does not mean you can relax and cruise for the rest of your career. Consultants must be continually furthering their education and crafting their trade in an effort to stay on top of the latest trends and...
Have You Heard These Great Marketing Podcasts?

Have You Heard These Great Marketing Podcasts?

Podcasts have swept the planet as one of the best and most entertaining ways to disseminate content. Podcasts range in content from fictional audio dramas to interview-style talk shows to audio-documentaries — for every listener, there is a podcast to fulfill...
What Not to Do on a Sales Call

What Not to Do on a Sales Call

The best products in the world couldn’t keep a company with a lackluster sales team afloat. At its heart, the math behind business is painfully simple: without a strong pipeline of lucrative sales to fund development, even promising ventures will inevitably...
Best Practices for Email Marketers

Best Practices for Email Marketers

Of all the marketing tools, e-mail marketing easily has the highest return on investment. This means that marketers would be wise to keep up with the latest proven email marketing best practices and maximize their profits through this channel. Below, I’ve listed four...