Any hard-hitting professional knows that reading a newspaper to stay on top of marketing trends can be time-consuming – so why bother sticking to print? Podcasts are time-efficient method for marketers to gain knowledge and inspiration in their professional field. Finding an engaging and relevant podcast can be tricky, however, as professionals need to select their podcasts carefully to ensure that it addresses their field and interests. Here, I outline seven great options for discerning marketers to choose from.
Call to Action Podcast
Unbounce is the provider of the Call to Action podcast. This series covers topics spanning the gamut from the increase of re-targeting efforts to the value of clickable copywriting. Each episode breaks down the do’s and don’ts of marketing trends in our tech-savvy era. As an added bonus, Call to Action is easy to fit into a workday commute or afternoon workout: The average episode length is 20 minutes. New installments are shared weekly on Wednesdays.
Duct Tape Marketing
The Duct Tape Marketing podcast isn’t for industry professionals – although they too might enjoy it! Rather, DTM targets small business owners who specialize in a trade or field outside of the marketing realm, and may not have the experience they need to succeed in digitally marketing their products and services. John Jantsch hosts weekly half-hour episodes. This podcast is highly recommended by Fast Company magazine.
Marketing Over Coffee
The Marketing School podcast is hosted by Eric Siu and Neil Patel. As the name suggests, MS teaches basic marketing concepts and strategies to aspiring marketers and business owners. Listeners can grasp new marketing concepts daily by listening to short, digestible episodes. Notes are made available on the podcast website to help listeners with concept recall and learning.
Online Marketing Made Easy
Listeners can learn about online blog monetizing techniques from entrepreneur Amy Porterfield. Porterfield co-authored Facebook Marketing All in One for Dummies. She covers online course creation, webinar promotion, and social media ad optimization. Episodes range from 30 to 60 minutes. They are updated weekly.
Social Media Marketing Podcast
Michael Stelzner from the Social Media Examiner is the presenter of this podcast. The podcast’s audience can become familiar with social media marketing intricacies, newest social strategies, and obtain the real information on the latest networks. Episodes run for 45 minutes.
This Old Marketing Podcast
This Old Marketing Podcast was introduced in 2013 by hosts Joe Pulizzi and Robert Rose. The podcast is structured into three series categories: “Deep Dives”, “Quick Hits”, and “Rants and Raves,” and maintains a broad focus on the importance of online and offline marketing. Each episode runs at about one hour.