Setting Marketing Objectives

Setting Marketing Objectives

While marketing your business is essential, you must first set your objectives and consider how you will reach them. Developing an effective marketing strategy requires more than merely using your available capital to pay for advertising. Without analyzing how your...
The Difference Between Mass Marketing and Niche Marketing

The Difference Between Mass Marketing and Niche Marketing

When creating a marketing strategy, there are two main factors to take into account – your budget for advertising and your target audience. A larger budget often allows for more options and can increase the chance of success. On the other hand, a centralized...
The Roles and Responsibilities of a Marketing Consultant

The Roles and Responsibilities of a Marketing Consultant

Consulting can be a rewarding, yet challenging career. Grasping an understanding of the roles and responsibilities of a marketing consultant will help you determine if it is the right choice for you. What is a Marketing Consultant? First and foremost, a marketing...
The 7 P’s of Marketing Explained

The 7 P’s of Marketing Explained

Creating a marketing plan or strategy is the first step when marketing your business. It is vital to stay aware of costs, return on investments, and overall progress of a marketing campaign. Merely creating a marketing strategy, however, does not necessarily mean a...
Understanding the 5 Marketing Concepts

Understanding the 5 Marketing Concepts

Marketing is an industry that continues to evolve, especially concerning technology. Today, many aspects are radically different compared to just ten years ago. There are, however, still core marketing concepts that have remained intact throughout the changing...