2020 Marketing Trends

2020 Marketing Trends

With technology rapidly advancing, it’s changing the way consumers react to marketing around them. Video marketing was a big trend recently, with 72% of consumers preferring video to learn more about a product or service. Brand recognition was another recent...
The Benefits of Local Marketing

The Benefits of Local Marketing

A small business that focuses on serving a given local market cannot effectively compete with large companies that cover a wider geographic area. Such local companies focus on local marketing initiatives as a way of helping them gain a foothold in the market. To be...
The Importance of Branding in Marketing

The Importance of Branding in Marketing

Branding in business is a significant opportunity for business owners to create a long-lasting and identifiable image among customers. Branding is often accompanied by business marketing and, when carried out effectively, can help boost businesses’ hold and dominance...
Setting Marketing Objectives

Setting Marketing Objectives

While marketing your business is essential, you must first set your objectives and consider how you will reach them. Developing an effective marketing strategy requires more than merely using your available capital to pay for advertising. Without analyzing how your...
The 7 P’s of Marketing Explained

The 7 P’s of Marketing Explained

Creating a marketing plan or strategy is the first step when marketing your business. It is vital to stay aware of costs, return on investments, and overall progress of a marketing campaign. Merely creating a marketing strategy, however, does not necessarily mean a...