From the early stages of businesses selling products, the initial factor consumers were focused on was the product quality. No matter the brand, as long as the product was high quality, a consumer would assume it’s a good purchase. However, having better quality than...
You have a phenomenal idea, a strong base staff, money in the bank, and confidence that with a little time and a lot of effort, your budding business will bloom to success. But you don’t have all that much experience with marketing, besides watching commercials...
Magazines are ever-present and eye-catching; they beg for attention in supermarket aisles, peek out from piles of mail, and demand attention in otherwise unexciting waiting rooms. Their striking covers and conspicuous headlines demand our notice; the best compositions...
It’s high noon. You’re sweaty, tired, and you haven’t seen a single soul in what feels like hours. At this point, you’re beginning to wonder if any exist – much less any who will buy the decidedly saccharine lemonade sloshing in the obnoxiously colored pitcher...
Picture this. A team of aspiring entrepreneurs spend months – even years – building their business. They have a stellar product, and the investors to back it; they and are fully confident that they can blow their competition out of the water in five, six...
Logos are usually simple, direct; the first and most basic portrayals of a company’s brand. Most designs aren’t terribly involved, so it’s easy to assume that creating a logo should take an afternoon of work, tops, on a lazy workday – but that...
