The popularity of video is on the rise with social media users, which means video marketing is the next big trend among businesses. However, using video to market your products requires more than simply filming an advertisement. It involves understanding how to appeal...
One of the best things about digital marketing is that anyone can do it to promote their own business or creations. The downside to that, however, is that it requires practice, learning, and an understanding of how digital marketing works. In particular, making use of...
With technology rapidly advancing, it’s changing the way consumers react to marketing around them. Video marketing was a big trend recently, with 72% of consumers preferring video to learn more about a product or service. Brand recognition was another recent...
Marketing automation is just what the name suggests. It involves using software that automatically performs marketing tasks that must be completed on a regular schedule. This frees up human marketing professionals to perform more customized tasks. While this type of...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
