Marketing Without Social Media

In the ever-growing technology era, it is all too common to utilize social media for marketing. What if the ability for us to access social media is drastically limited? At the end of the day, we do not own the content that is put on social media, and we definitely do...
Why Successful Marketers Can’t Abandon Traditional Strategies

Why Successful Marketers Can’t Abandon Traditional Strategies

From the early stages of businesses selling products, the initial factor consumers were focused on was the product quality. No matter the brand, as long as the product was high quality, a consumer would assume it’s a good purchase. However, having better quality than...