In our modern digital age, it is essential for any business professional or business owner to understand the art of digital marketing. If you have ever read about content marketing, you may have heard the saying that content is king. Content marketing is a vital part of any online marketing strategy. Learning about the different types of content marketing can help you to implement them more easily into your business or career.
Videos
Video marketing is something that is just becoming a very integral part of every business’s success. Gary Vaynerchuk is an excellent example of a business owner who utilized YouTube video marketing to create a wildly successful personal brand and marketing company of his own. Now, with nearly 2 million subscribers on YouTube, he can share his business wisdom online with many engaged viewers. While building your following on YouTube may take some time, it is important to remember that it will pay off big in the long run once you have the subscriber base that you were aiming for.
Blogs
Written content on your company’s website is going to be essential to your success in search engine results. By utilizing keywords and other search engine optimization tools, you will be able to show up high when potential customers or clients are searching up your products or services. Without correctly written content, you will be missing out on a group of potential customers and clients that are searching for your products or services.
Podcasts
Podcasts are becoming increasingly popular in our digital age. When more individuals are seemingly too busy to sit down and read a newspaper or book, podcasts are becoming a way to learn new information while on your daily commute or cooking dinner for your family. Podcasts can be a great way to inform your customers about new products that are coming out or to further assert yourself as an expert in your industry. The more consistently you are publishing your podcast, the better following you will be able to achieve in the long run.
It is essential to experiment with these different content marketing strategies to see which type works best for your career or business. There are certain skills that you may have the will allow you to excel in writing, talking in front of the camera, or speaking into a microphone for a podcast.