Avoid These Marketing Automation Mistakes

Avoid These Marketing Automation Mistakes

One of the best things about digital marketing is that anyone can do it to promote their own business or creations. The downside to that, however, is that it requires practice, learning, and an understanding of how digital marketing works. In particular, making use of...
Marketing Automation: Expectation vs. Reality

Marketing Automation: Expectation vs. Reality

Marketing automation is just what the name suggests. It involves using software that automatically performs marketing tasks that must be completed on a regular schedule. This frees up human marketing professionals to perform more customized tasks. While this type of...