Comparing B2B and B2C Marketing

Comparing B2B and B2C Marketing

All businesses have the same marketing goal: to sell products. Effective marketing is essential to the success of any business, regardless of the size. Businesses use a wider range of marketing methods to reach their audience. Marketing programs need to be tailored to...
Why Successful Marketers Can’t Abandon Traditional Strategies

Why Successful Marketers Can’t Abandon Traditional Strategies

From the early stages of businesses selling products, the initial factor consumers were focused on was the product quality. No matter the brand, as long as the product was high quality, a consumer would assume it’s a good purchase. However, having better quality than...
Lemonade Stand Politics: Strategies for Pop-up Fundraising

Lemonade Stand Politics: Strategies for Pop-up Fundraising

It’s high noon. You’re sweaty, tired, and you haven’t seen a single soul in what feels like hours. At this point, you’re beginning to wonder if any exist – much less any who will buy the decidedly saccharine lemonade sloshing in the obnoxiously colored pitcher...

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