When creating a marketing strategy, there are two main factors to take into account – your budget for advertising and your target audience. A larger budget often allows for more options and can increase the chance of success. On the other hand, a centralized...
Consulting can be a rewarding, yet challenging career. Grasping an understanding of the roles and responsibilities of a marketing consultant will help you determine if it is the right choice for you. What is a Marketing Consultant? First and foremost, a marketing...
Creating a marketing plan or strategy is the first step when marketing your business. It is vital to stay aware of costs, return on investments, and overall progress of a marketing campaign. Merely creating a marketing strategy, however, does not necessarily mean a...
Marketing is an industry that continues to evolve, especially concerning technology. Today, many aspects are radically different compared to just ten years ago. There are, however, still core marketing concepts that have remained intact throughout the changing...
In our modern digital age, it is essential for any business professional or business owner to understand the art of digital marketing. If you have ever read about content marketing, you may have heard the saying that content is king. Content marketing is a vital part...
