A key advantage for businesses in the modern age is the ability to target your advertising directly to the audience most likely to be interested in your product. For small businesses especially, this ability to pay for ads to be shown to your target market, as opposed...
Email marketing has evolved a lot since its inception. During its early days, it was quite common to get a high open rate. There was no such thing as Can-SPAM, so you could send an unlimited amount of emails every day, knowing that they were going to be opened. Email...
Successful marketing is crucial to the success of any business or organization. This is especially true of charitable agencies or not-for-profit groups. Such entities might experience growth in customers or contributions by employing the following tips: Use Social...
Marketing and sales are completely different departments, but if a business is to be successful, said departments must put their heads together. Think of it like this: the marketing department aims to provide the sales department with the edge they need to succeed;...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
