The Difference Between Mass Marketing and Niche Marketing

The Difference Between Mass Marketing and Niche Marketing

When creating a marketing strategy, there are two main factors to take into account – your budget for advertising and your target audience. A larger budget often allows for more options and can increase the chance of success. On the other hand, a centralized...
The 7 P’s of Marketing Explained

The 7 P’s of Marketing Explained

Creating a marketing plan or strategy is the first step when marketing your business. It is vital to stay aware of costs, return on investments, and overall progress of a marketing campaign. Merely creating a marketing strategy, however, does not necessarily mean a...
Understanding the 5 Marketing Concepts

Understanding the 5 Marketing Concepts

Marketing is an industry that continues to evolve, especially concerning technology. Today, many aspects are radically different compared to just ten years ago. There are, however, still core marketing concepts that have remained intact throughout the changing...
2019 Marketing Trends

2019 Marketing Trends

To continue being successful with online marketing, it’s important to look out for new trends that are emerging and incorporate them into the overall strategy of a business. Here are five trends that will be ones to watch in 2019: Individuals Are Emphasizing...