One of the best things about digital marketing is that anyone can do it to promote their own business or creations. The downside to that, however, is that it requires practice, learning, and an understanding of how digital marketing works. In particular, making use of...
With technology rapidly advancing, it’s changing the way consumers react to marketing around them. Video marketing was a big trend recently, with 72% of consumers preferring video to learn more about a product or service. Brand recognition was another recent...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
When creating a marketing strategy, there are two main factors to take into account – your budget for advertising and your target audience. A larger budget often allows for more options and can increase the chance of success. On the other hand, a centralized...
Consulting can be a rewarding, yet challenging career. Grasping an understanding of the roles and responsibilities of a marketing consultant will help you determine if it is the right choice for you. What is a Marketing Consultant? First and foremost, a marketing...
