Marketing automation is just what the name suggests. It involves using software that automatically performs marketing tasks that must be completed on a regular schedule. This frees up human marketing professionals to perform more customized tasks. While this type of...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
A small business that focuses on serving a given local market cannot effectively compete with large companies that cover a wider geographic area. Such local companies focus on local marketing initiatives as a way of helping them gain a foothold in the market. To be...
Branding in business is a significant opportunity for business owners to create a long-lasting and identifiable image among customers. Branding is often accompanied by business marketing and, when carried out effectively, can help boost businesses’ hold and dominance...
While marketing your business is essential, you must first set your objectives and consider how you will reach them. Developing an effective marketing strategy requires more than merely using your available capital to pay for advertising. Without analyzing how your...
