With technology rapidly advancing, it’s changing the way consumers react to marketing around them. Video marketing was a big trend recently, with 72% of consumers preferring video to learn more about a product or service. Brand recognition was another recent...
Marketing automation is just what the name suggests. It involves using software that automatically performs marketing tasks that must be completed on a regular schedule. This frees up human marketing professionals to perform more customized tasks. While this type of...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
A small business that focuses on serving a given local market cannot effectively compete with large companies that cover a wider geographic area. Such local companies focus on local marketing initiatives as a way of helping them gain a foothold in the market. To be...
Branding in business is a significant opportunity for business owners to create a long-lasting and identifiable image among customers. Branding is often accompanied by business marketing and, when carried out effectively, can help boost businesses’ hold and dominance...
