Demanding Attention: How to Make a Magazine Pop on a Stand

Demanding Attention: How to Make a Magazine Pop on a Stand

Magazines are ever-present and eye-catching; they beg for attention in supermarket aisles, peek out from piles of mail, and demand attention in otherwise unexciting waiting rooms. Their striking covers and conspicuous headlines demand our notice; the best compositions...
Lemonade Stand Politics: Strategies for Pop-up Fundraising

Lemonade Stand Politics: Strategies for Pop-up Fundraising

It’s high noon. You’re sweaty, tired, and you haven’t seen a single soul in what feels like hours. At this point, you’re beginning to wonder if any exist – much less any who will buy the decidedly saccharine lemonade sloshing in the obnoxiously colored pitcher...
How to Promote a Young Brand

How to Promote a Young Brand

Picture this. A team of aspiring entrepreneurs spend months – even years – building their business. They have a stellar product, and the investors to back it; they and are fully confident that they can blow their competition out of the water in five, six...

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