With technology rapidly advancing, it’s changing the way consumers react to marketing around them. Video marketing was a big trend recently, with 72% of consumers preferring video to learn more about a product or service. Brand recognition was another recent...
Marketing automation is just what the name suggests. It involves using software that automatically performs marketing tasks that must be completed on a regular schedule. This frees up human marketing professionals to perform more customized tasks. While this type of...
When it comes to the difference between a marketing plan and a marketing strategy, don’t be too hard on yourself if you are not sure what the difference is. The two terms are very commonly confused; however, knowing the difference between the two of them can add...
A small business that focuses on serving a given local market cannot effectively compete with large companies that cover a wider geographic area. Such local companies focus on local marketing initiatives as a way of helping them gain a foothold in the market. To be...
Branding in business is a significant opportunity for business owners to create a long-lasting and identifiable image among customers. Branding is often accompanied by business marketing and, when carried out effectively, can help boost businesses’ hold and dominance...
While marketing your business is essential, you must first set your objectives and consider how you will reach them. Developing an effective marketing strategy requires more than merely using your available capital to pay for advertising. Without analyzing how your...
When creating a marketing strategy, there are two main factors to take into account – your budget for advertising and your target audience. A larger budget often allows for more options and can increase the chance of success. On the other hand, a centralized...
Consulting can be a rewarding, yet challenging career. Grasping an understanding of the roles and responsibilities of a marketing consultant will help you determine if it is the right choice for you. What is a Marketing Consultant? First and foremost, a marketing...
Creating a marketing plan or strategy is the first step when marketing your business. It is vital to stay aware of costs, return on investments, and overall progress of a marketing campaign. Merely creating a marketing strategy, however, does not necessarily mean a...
Marketing is an industry that continues to evolve, especially concerning technology. Today, many aspects are radically different compared to just ten years ago. There are, however, still core marketing concepts that have remained intact throughout the changing...
